Nowadays more and more families only have one child and the parents regard their child as core. Whereas, the children growth up they will build new family and move beyond their parents in many profiles such education, working environments and sense of value.
Even they love each other the argued between parents and child happened.The child may have a successful position in thier company but relate to the job requiremen and their won family they may not take good care with their gerontic parents.
The comment way they implement is give lot of money to their older to reduced gulit. What the parents want is not money but a little time their child speed on them.
Accroding to our reach such as random questionnaire investigation and telemarketing. We had set up a pension brand targeting the main customer who feel alone when their children do not have enough time speed on them. Thus we provide high quality service to let them know the most important thing is beginning their new life and set up the new daily social community to instead the cycle use their child as core.
2017年3月8日星期三
2017年3月1日星期三
week8_Formative research
What is the Objectives?
-Help the elderly to build their new life central central theme.
-Let them know most important things is to began to live for themself.
-Re-find or rediscover themself and their dream.
How to get this idea?
It based on my own as only children experience and insights.Give parents more and more accompany actually can not solve the problem because you absolutely can not be like childhood all the time in their side.
Target Audience?
Primary Audience: 45-59 Years Old
Secondary Audience: 60-89 Years Old (their child)
Concept
This week I am choosing formative research-focus groups.
My graduation project is about How to help the Single child Family when the only child become adult and leave the parents.I will be choosing a focus groups that which parents have only child.I need to know how they think,how to effect their life when their only child leave the family.It will supports my GP point.
-Help the elderly to build their new life central central theme.
-Let them know most important things is to began to live for themself.
-Re-find or rediscover themself and their dream.
How to get this idea?
It based on my own as only children experience and insights.Give parents more and more accompany actually can not solve the problem because you absolutely can not be like childhood all the time in their side.
Target Audience?
Primary Audience: 45-59 Years Old
Secondary Audience: 60-89 Years Old (their child)
Concept
This week I am choosing formative research-focus groups.
My graduation project is about How to help the Single child Family when the only child become adult and leave the parents.I will be choosing a focus groups that which parents have only child.I need to know how they think,how to effect their life when their only child leave the family.It will supports my GP point.
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